From Our Portfolio

I’ve had the pleasure of working with Jeannine Bennett, a published Christian author, speaker, and career coach, for over a decade. Our work together has included website design, logo design, newsletter setup, and book cover design—helping her present her message and connect with the people she serves.
For her author website, I created a WordPress website using the Avada theme. The project brought together her personal brand, published books, contact options, and newsletter signup in one welcoming online home. Today, the site also features writing services, book reviews, a blog, and her Your Story Within podcast.
Jeannine’s writing includes Christian Bible studies and career-focused books. Her website gives visitors several ways to explore that work, from a central book showcase to individual pages with descriptions and purchase options.
The design combines her personal logo, soft blue tones, prominent book imagery, and clear navigation. Readers can learn about Jeannine, discover a title that interests them, subscribe for updates, or get in touch. The WordPress and Avada foundation also provides a flexible structure for adding books and content over time.
One of the project’s features is the book-format selection popup. Selected Buy Now buttons open a modal where readers can choose an ebook or paperback, then follow the corresponding link to Amazon to complete their purchase.
This gives readers a clear next step from browsing a book to choosing their preferred edition. Amazon handles payment and fulfillment, including ebook delivery and printed-book orders. The site also uses direct Amazon links for selected titles.
The original project included a Mailchimp newsletter subscription form with a free product download, giving visitors a reason to subscribe and stay connected with Jeannine’s work.
The current website promotes a free ebook copy of Broken to Beautiful through a BookFunnel signup and delivery page. Newsletter invitations appear in several areas of the site, connecting book discovery with an opportunity to receive future releases and author updates.
The website now brings together several parts of Jeannine’s author platform:
Together, these features give readers and prospective clients clear ways to explore her work and take the next step.
My work with Jeannine has also included logo design and book cover design, extending our creative collaboration beyond her website. Bringing these services together supports a recognizable presentation across her online presence and published work.
Our broader collaboration includes her Vision to Purpose coaching website. Working together over the years has given me the opportunity to support different sides of her business as her work has developed.
The website uses WordPress, the Avada theme, Avada Builder, and Avada Forms. Its current technical setup also includes Yoast SEO Premium and Google Analytics through MonsterInsights. Connected services include Amazon book-purchase links, BookFunnel newsletter signup and ebook delivery, PayPal service-order links, and a 17hats podcast guest form. Mailchimp was part of the original newsletter setup.
Visit Jeannine Bennett’s website.
I help authors, speakers, and coaches bring their message online through WordPress website design, logo design, book cover design, and newsletter setup. Whether you’re launching your first book or updating an established website, I’d love to hear about your project.
“For years I thought of starting my own business. I had a vision, a plan and a purpose for doing so but was reluctant to move forward until I found a web designer who could produce the professional site I envisioned. After much searching, I found Crystal with Made to be Unique. Going with Crystal was one of the best business decisions I ever made! Crystal is a gifted graphic artist with an amazing talent for web design. She made the web design process easy and enjoyable. Fast forward four years and I am still using Crystal for her graphic and web design services. To date she has designed two Web sites, an electronic newsletter, and several LinkedIn profile backgrounds for not only me but for my clients as well. She has also created several customized graphics for my business. Crystal is a trustworthy professional with a heart of gold! I give her the highest recommendation possible.”
Dr. Jeannine Bennett
Vision to Purpose, LLC
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