Project Overview
As Creative Director for Torah Sisters Magazine, Issue 24 (Spring 2025), I led the strategic visual direction and editorial design of a multi-page publication focused on clarity, renewal, and building strong foundations for intentional living.
This issue centers around themes of resetting priorities, simplifying daily rhythms, and creating a clear path forward. The publication blends inspirational content with practical guidance, offering readers a structured and encouraging experience that supports both reflection and actionable change.
My Role
Creative Direction & Graphic Design
- Led the overall creative direction and visual identity of the publication
- Structured and organized multi-author content into a clear and cohesive editorial flow
- Designed all page layouts including feature articles, practical guides, and lifestyle content
- Maintained brand consistency across all sections of the magazine
- Developed typography systems and visual hierarchy for readability and clarity
- Prepared all files for print-ready production
Design Approach
This issue required a design approach that emphasized clarity, simplicity, and structure. The goal was to support readers in processing information easily while reinforcing the themes of renewal and foundational growth.
Key design considerations included:
- Creating clean, structured layouts to support clarity and ease of reading
- Designing flexible systems for a variety of content types, including articles, guides, and practical resources
- Enhancing readability through typography, spacing, and consistent layout patterns
- Supporting content that encourages reflection, organization, and forward movement
- Organizing content to guide readers through both inspiration and actionable steps
Key Strengths Demonstrated
This project highlights a range of capabilities that extend beyond traditional magazine design, including:
- Creative Direction for content-driven publications
- Editorial design and layout systems
- Content organization and information hierarchy
- Content strategy for multi-section publications
- Visual storytelling and brand consistency
- Reader experience and UX-informed content design
- Multi-contributor content integration
- Print design and production-ready layouts
Results & Value
The final publication delivers a clear, structured, and approachable reading experience that supports both understanding and action. By organizing diverse content into a cohesive and intentional format, the magazine becomes easy to navigate, engaging to read, and effective in helping readers build strong, practical foundations in their daily lives.
This approach ensures that content is not only visually engaging, but strategically structured to improve clarity, usability, and audience connection across multiple content formats.
Future Application of This Work
This project demonstrates my ability to lead content-driven design projects that prioritize clarity, structure, and usability. These same principles apply to a wide range of modern design needs, including:
- Brand and marketing campaigns
- Website and UX content design
- Content strategy and digital platforms
- Educational and informational materials
- Audience-focused content systems
This work reflects my ability to transform complex content into clear, organized, and engaging experiences that support both understanding and real-world application.
About this Issue
Publisher & Editor
Amy Kay Guenther | TorahSisters.com
Creative Director & Graphic Designer
Crystal Calhoun | Made to be Unique
Contributors
Taylor Richards | LandofHoneyblog.blogspot.com
Victoria Reid | WithLoveFromVictoria.com
Hannah Vogel | youranointedhome.com
Tina Fallstead | TheWayofLifeNorthwest.org
Recipes and Posters
P25 Torah Portion Poster: Your Faith Has Healed You
P26 Torah Portion Poster: Heirs According to the Promise
P27 May Moon Calendar
P28 June Moon Calendar
P29 Torah Portions
P30 Recipe: Roasted Garlic Hummus
P31 Recipe: Chunky Guacamole
P32 Recipe: Steak Kebabs with Homemade Masa Wraps
P34 Recipe: Spaghetti and Meatballs with Summer Veggies
Articles & Activities
P06 Shavuot Provision: Celebrating Enough
P10 Stock a Little Food Pantry on Prep Day
P14 Seven Ways to Celebrate Shavuot
P16 Equipping Yourself to Not Be Fooled by the Enemy
P18 Start an Online Group to Find Local Fellowship
P22 Ask the Torah Sisters – Tzitzits
P36 DYI – Shavuot Picnic Gift Basket
P38 DYI – Oui Jar Succulents
P40 Shabbat Service With A Baby
P43 Establishing a Peaceful Atmosphere in Your Home
P46 I Must Be About My Father’s Business
Featured on Cover
Summer Recipes
Roasted Garlic Hummus
Chunky Guacamole
Steak Kebabs with Homemade Masa Wraps
Spaghetti and Meatballs with Summer Veggies
Shavuot Picnic Gift Basket
Seven Ways to Celebrate Shavuot
Ask the Torah Sisters – Have you ever made a new Torah friend because they saw your tzitzit?
