I designed and developed a custom WordPress website for In You Finance, bringing Debbie Slaughter’s financial coaching services, career support, and published book together in one welcoming online presence. Using the Avada theme, I created a website that introduced her expertise, presented her service packages, and gave visitors clear opportunities to explore her book or request a consultation.

For a professional who is both a coach and an author, those offerings belong together. A book introduces readers to your ideas, while coaching gives them an opportunity to work with you personally. This project shows how thoughtful website design can connect both sides of a business.

Financial Coach Website Design with a Personal Connection

I paired soft green backgrounds, warm gold accents, and spacious layouts with personal photography and inviting lifestyle imagery. The overall presentation reflected the supportive nature of Debbie’s work, creating a comfortable introduction to conversations about money, career goals, and personal growth.

I featured her portrait and introduction prominently on the homepage, helping visitors put a face to the business. On the About page, I expanded that introduction with her professional background, mission, and vision. Together, these elements gave potential clients a way to learn about the person behind the services before reaching out.

A Homepage That Connected Coaching Services and Book Promotion

I designed the homepage around two main priorities: promoting Debbie’s book and encouraging consultation inquiries. Clearly labeled “Buy Book” and consultation buttons gave visitors distinct next steps, while a personal introduction panel added context about her experience.

Below the introduction, I organized concise service summaries highlighting financial counseling, resume writing, and credit report review. Visitors could explore the support that interested them, learn about the book, or continue toward a consultation.

This approach gave each offering a clear place within the website while keeping Debbie’s personal brand consistent throughout.

An Author Website That Gave the Book Room to Stand Out

I created a dedicated homepage section for Positive Financial Behavior: A Motivational Guide, featuring prominent book imagery, an introduction to its message, and “Learn More” and “Buy Now” calls to action. I presented the book as a meaningful part of Debbie’s work, connecting her published ideas with the services she offered.

For authors who also coach, teach, or speak, this kind of book promotion can help visitors understand how a publication fits into the larger business. Someone discovering your book can also learn about your coaching services, while a prospective client can explore your writing before contacting you.

The design illustrates how an author website can support book sales through clear presentation and purchase links while also encouraging interest in professional services.

Coaching Service Pages That Made the Options Easier to Compare

I organized the Services page around audience needs, with age-group navigation and clearly presented packages. In the featured young-adult section, I used pricing tables to display financial education, life preparation, and resume support side by side.

Package descriptions, visible pricing, “Get Started” buttons, and a custom quote option helped visitors understand the available choices. I also included consultation calls to action throughout the site, providing another opportunity to connect after reviewing the information.

For a financial coaching website, a clear service presentation helps potential clients understand what you offer and decide which conversation to start.

WordPress Development, Light SEO, and Google Analytics

I built the website using WordPress and the Avada theme, creating a consistent design across the homepage, About page, and Services page. My work also included light search engine optimization and Google Analytics setup, providing a basic SEO foundation and a way to review website traffic.

My work on this project included:

• WordPress website design and Avada customization.
• Homepage design connecting coaching services and book promotion.
• About page layouts highlighting the coach’s background and mission.
• Service package presentation and pricing tables.
• Book imagery and purchase calls to action.
• Consultation prompts and clear website navigation.
• Light SEO and Google Analytics setup.

Ready for a Website That Supports Your Books and Coaching Business?

Your knowledge deserves a website that helps people understand its value. Whether you are a financial coach, financial educator, author, or consultant, I can help you bring your services, books, and personal story together in a professional WordPress website.

Let’s create a place where visitors can get to know you, explore your coaching packages, discover your books, and take the next step toward working with you. I also provide custom video walkthroughs for website clients who want to learn how to edit their pages and add content.

Tell me about your book, your business, and the people you want to reach.

Let’s Plan Your Website